Cookies Policy

Like many companies, Sunbelt Rentals Limited (we, us and our) uses cookies on our website, (our website) to collect information that allows our website to work and to help us to enhance your online experience. 

This Cookie Policy explains what types of cookies are used on our website and the purposes for which we use them. 

If you’re interested in how we protect and process your personal information responsibly, head over to our Privacy Policy for full details. You should read the Privacy Policy alongside this Cookie Policy.  

What are cookies?

A cookie is a small text file that websites leave in the memory of your web browser on your device, so that the website can check the information at a later stage. The information stored in that file can be used to identify you from others.  Cookies are useful because they allow our website to recognise your device. Cookies are then sent back to our website each time you visit, enabling our site to ‘remember’ you or your device. A cookie cannot read data off your hard drive or read cookie files created by another website.

When we refer to cookies throughout this Cookie Policy, we intend to cover all similar technologies, including web beacons and log files. 

What are ‘first-party’ and ‘third-party’ cookies?

Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie.

First-party cookies are set directly by the website the user is visiting, ie the URL displayed in the browser's address bar.

Third-party cookies are set by a domain other than the one the user is visiting. This typically occurs when the website incorporates elements from other sites, such as images, social media plugins or advertising. When the browser or other software fetches these elements from the other sites, they can set cookies as well.

What are ‘session’ and ‘persistent’ cookies?

Cookies that expire at the end of a browser session (normally when you exit your browser) are called ‘session cookies’. Cookies that can be stored for longer are called ‘persistent cookies’.
Session cookies allow websites to recognise and link your actions during a browsing session. They may be used for a variety of purposes such as remembering what you put in your shopping basket as you browse around our site.

Cookies can also be used for security purposes, such as when logging into an account. These session cookies expire after a session ends, so would not be stored beyond this. For this reason session cookies may sometimes be considered less privacy-intrusive than persistent cookies.

Persistent cookies are stored on your device in-between sessions. They can allow your preferences or actions across a site (or across different websites) to be remembered.

Persistent cookies may be used for a variety of purposes including remembering your preferences and choices when using our site or to target advertising. The length of time between a cookie being set and expiry is set by the website owner or third party. You can also delete previously set persistent cookies manually, configure your browser settings to delete cookies at a set interval, or you can withdraw your consent by using our cookie consent tool.

How do we use cookies?

We use cookies to make sure that you have the best experience when using our website, cookies help us with website analytics, and they go towards improving the services and products that we provide and offer you. If we make a change to our cookie usage, we’ll update this policy to reflect changes and we recommend periodically checking this policy. We will however, notify you of any changes to our cookie use through the cookie consent modal when you visit our site.

What type of cookies do we use?

Essential cookies

We use essential cookies to make sure that our website functions properly, to assist with the security of our website and to handle the consent required when using cookies.

Preference cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Statistic cookies

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

What types of information is collected within cookies?

When you visit our website some cookies will be working already, because they’re essential. Other cookies that help with statistics or marketing require your consent before they are set. The cookies we use can collect information that includes: 

  • Your internet protocol (IP) address
  • Your login information
  • Time zone settings
  • The operating system and platform of your device
  • The URL you came from
  • Your country or region
  • Information about what you searched for on our website
  • Which pages you viewed or searched and how long you were looking at them
  • If you interacted with our websites by clicking on moving your mouse around the webpage
  • How long it took for our web pages to load and if there were any errors or issues
How do I control cookies?

Our cookie consent tool puts you in control of cookies so that you can decide whether it’s just essential cookies that are active, or if you’re happy for us to track how you use our website so that we can improve the website and the services or products we offer, and we’ll use that information to provide you with advertising etc. You can click on the to see full details about the cookies we use, and to amend your preferences by turning each category of cookie on or off.

It’s also worth mentioning that you can control cookie usage by using the settings in your browser. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. 

Useful information about cookies

If you want to exercise control over third party cookies generated by advertisers, you can turn these off by using our cookie consent tool.

Cookie compliance is an area that the Information Commissioners Office regulates and the specific law around cookies is called ‘The Privacy & Electronic Communications Regulation’ or PECR, for more information on your rights. Please visit the Information Commissioner's Office (ICO) website for more detail,, or call their helpline on 0303 123 1113

If you have any questions about our use of cookies and similar technologies, please contact our Data Protection Officer: 

Data Protection Officer
URM Consulting Services Limited
Blake House
Manor Park
Manor Farm Road
Telephone: 0118 206 5410